As athenahealth's latest brand campaign, this work needed translate the company's "Curing Complexity" positioning into a message care teams could actually feel. In collaboration with Unnamed, I led creative direction on Simpler is Healthier, from the strategic territory through the messaging hierarchy, visual system, and video execution.

This campaign centers on a single idea: when administrative complexity is reduced, care gets simpler, and simpler care is healthier care, for patients, clinicians, and the business itself.