CJP, a 127-year-old institution, needed to evolve for a new generation of donors and community members without losing the trust it had built over a century. I led the rebrand end-to-end, aligning internal and external stakeholders, partnering with argus on the identity, and guiding the organization through the kind of change that's as much about culture as it is about design. Resulting in a bold, welcoming identity that honors the past while opening the door to the future.